Ethan Thomas Collection

Industry

Professional Haircare

Project Scope

Brand Strategy
Visual Identity
Packaging System
Brand Guidelines

Ethan Thomas Collection is an Australian professional haircare brand founded by an industry expert with over 14 years of salon experience. The project focused on repositioning the brand from an inconsistent, entry-level aesthetic into a refined, salon-grade identity.

The visual system was designed to communicate trust, restraint, and professional credibility — remaining timeless and scalable across packaging, marketing, and digital applications.