GAIA UNCOVERED

The Challenge

Gaia Uncovered approached me to create a brand identity that reflects a deep connection to nature, ritual, and conscious self-care. The challenge was to design a visual system that feels grounded, calming, and refined—without leaning into clichés often seen in natural skincare branding. The brand needed to communicate purity, trust, and intention while standing out in a saturated wellness market. Every touchpoint had to feel thoughtful and elevated, supporting the brand’s philosophy of slow beauty and holistic care.

The Solution

I developed a minimal yet tactile brand identity inspired by earth tones, organic forms, and understated typography. The visual language emphasizes balance and restraint, allowing the products themselves to feel honest, premium, and timeless. Packaging and labels were designed to feel quiet and confident—using subtle contrasts, natural textures, and considered spacing to create a sense of calm luxury. The result is a cohesive system that feels both contemporary and deeply rooted in nature.

Applications

The brand identity was applied across product packaging, labels, and visual assets, ensuring consistency across the full skincare range. Each product feels part of a unified family while maintaining its own presence. This system positions Gaia Uncovered as a refined wellness brand—one that values intention, simplicity, and authenticity across every physical and visual touchpoint.

Industry
Fashion, Jewelry & Accessories

Project Scope
Brand Identity Design | Packaging Design | Visual Direction | Product Label System