S-KIN STUDIO

The Challenge:

S-KIN Studio approached me to craft a luxury brand identity that redefines contemporary Middle Eastern jewelry. The challenge was to build a visual system rooted in cultural heritage while remaining modern, refined, and globally relevant. The brand needed to honour tradition without appearing ornamental or outdated.

They were not looking for just a jewelry brand, but a strong cultural expression — one that reflects craftsmanship, symbolism, and timeless elegance while appealing to a new generation of luxury consumers.

The Solution:

I developed a cohesive brand system that blends heritage-inspired storytelling with contemporary luxury aesthetics. The visual language balances minimalism with meaning, allowing cultural references to feel elevated rather than literal.Typography, layout, and colour were carefully chosen to feel timeless, sophisticated, and aspirational — creating a brand identity that connects the past with today’s high-end fashion landscape.

Applications:

The brand system was designed to translate seamlessly across packaging, digital platforms, and social media. Each application reinforces consistency while allowing flexibility across touchpoints.

This unified identity positions S-KIN Studio as a premium, culturally grounded jewelry brand with a clear and confident global presence.

Industry

Fashion, Jewelry & Accessories

Project Scope

Brand Strategy
Visual Identity Design
Brand Guidelines
Packaging Design Concepts
Social Media Content Direction

Brand Feel